The Facebook Wristband is a portable device that translates the brain's motor signals into digital signals that are used to manipulate or control devices cognitively. The device utilizes sensors that detect these intended movements using electromyography (EMG). The motor nerve's electrical activity, as the information travels from the user's brain to their hand(s). The wristband is designed to be used as an alternative or supplement to current input control devices, such as a joystick, keyboard, or mouse.

The initial market for the wristband is the gaming input controllers industry, targeting early innovative gaming enthusiasts and e-sports players. Being the only game controller that is not required to be held in the hand, the value provided to users of this device includes providing the user with greater control, the user becoming one with the gaming system, increased responsiveness, and freedom of movement.

The virtual reality (VR) gaming market is valued at more than $11 billion, and is growing more than 30% annually. The Facebook Reality Labs Oculus VR system holds the largest share of this market, having over 10 million units sold to date. These Oculus system owners are the initial market that will be targeted, where a 3% user adoption of this market for the wristband will result in more than $59 million in gross revenue. Competition for VR game controllers is limited, as these systems are proprietary in nature.

Reaching potential customers will be accomplished through marketing programs that include advertising campaigns to target existing Oculus customers, having a presence at gaming trade shows, and performing digital public relations efforts. The wristband will be distributed through the existing Oculus game system sales channels, and will be initially positioned as an add-on game controller exclusively for the Oculus. Based on the success of this initial targeted product release, additional market segments and product bundling options will be included for future sales growth opportunities.